The Top Digital Marketing Strategies – and the Ones to Avoid
Digital marketing is a vast, ever-changing beast. In order to stay abreast of the latest trends and strategies, you need to be informed and educated. Being a marketer myself, I’ve found that learning about new digital marketing trends is as easy as listening to podcasts. Searching for the top digital marketing strategies takes time and effort, but it’s well worth it in the end. The best way to learn about new marketing trends is by doing it yourself. By staying up to date on the latest digital marketing strategies, you’ll remain on top of your game when market changes occur. Let’s take a look at some of the most important digital marketing trends (and how you can adopt them into your own content strategy).
Mobile first strategies are the future – and they’re already influencing digital marketing today
As we’ve seen with the rise of the smartphone, people’s expectations for digital experiences have grown over the years. We no longer expect a website to be fully functional without a mobile version of it, and we expect mobile-first strategies from our digital marketing efforts as well. If you want to attract more of your target audience on their mobile devices, then you need to start thinking about how you can integrate this into your digital strategy. In order to do this, you need to understand how your potential customers use their devices and how best to target them. There are a few different ways you can go about this. The first is to create a mobile-first website. While it might seem like a good idea to put everything you have into a mobile-friendly format, you should consider this approach too rigid. Many people find it more advantageous to use a desktop or laptop computer while traveling abroad, where Internet access is limited or even non-existent. In these situations, a mobile-first website might work better than a traditional one. The other method is to create a hybrid strategy, meaning you’ll include a mobile-friendly version of your website on your website’s home page. This is called an all-or-nothing approach, where you either include the mobile version entirely or nothing at all.
Digital marketing is now a part of every business’s overall strategy
As we’ve grown more accustomed to using digital tools, we’ve also become more aware of their limitations. Unfortunately, this awareness can lead to frustration for businesses using digital tools that don’t entirely understand how we use them. Unfortunately, this can lead to businesses not fully understanding their potential audience – and how best to attract new customers. We expect high-quality digital experiences now, and we expect these tools to work with them. We don’t expect them to be a replacement for an effective marketing campaign, but an addition that improves upon what we have currently. Unfortunately, this is where most digital marketing strategies fall short. They just work, but they don’t cover everything. In order to keep up with the latest trends in digital marketing, you need to be as flexible as possible with your digital strategy. You need to be able to cover all your bases, both in your content and your digital strategy.
Video marketing is the future – but it’s not there yet
As we’ve seen with the massive popularity of video in digital marketing, 2018 will be a key year for video in the industry. When it comes to digital marketing trends, however, we need to keep our focus on the present. Over the next year or two, video will continue to grow in importance in digital strategy. It’s a good idea to keep your eye on the trends related to video marketing early on in your digital marketing strategy to stay on top of the game.
SEO’s role in digital marketing will change over time
One of the most important digital marketing trends to watch out for in 2019 will be the effect that SEO will have on your digital strategy. SEO is a technique that helps websites get more traffic, but it has a limited range of effects on your digital strategy. For example, if you have a website about dating, then optimizing for SEO might help you get more clicks on your articles, but it won’t help you get more leads or sales. If you want to attract more leads, then you need to look more closely at the content itself.
Content Marketing: The future of digital advertising
As we’ve seen with the huge success of YouTube Red, online video is one of the most important digital marketing trends of the next decade. Whether you realize it or not, video marketing is already a huge part of your digital strategy. You might even be doing it wrong – or not doing it at all. With the right video marketing strategy, you can dramatically increase the reach of your content and drive more traffic to your website. Key takeaways Online video is one of the most important digital marketing trends of the next decade. Be on the lookout for advancements in this realm as you build out your digital strategy. Physical and digital locations are being merged. We are seeing the integration of the Web and mobile phone screens into the same physical location, as well as the Internet into the digital space.
Apps are the future for digital marketers (but only if they’re used right)
Apps are going to become more and more prevalent in our daily digital lives. They are already in a relatively early stage of adoption, but it won’t be long before everyone owns an app. Apps are convenient, easy to use, and require very little investment on your part. In many ways, they’re a more attractive version of traditional media than traditional media ever was. However, there are a couple of catches to consider before you start embracing app-based strategies. First, you’ll need to determine whether or not your audience actually wants an app. If the answer is no, then you have a decision to make: Do you want to invest the time and money into building an app and potentially losing out on the potential audience you currently have? On the other hand, if the answer is yes, then this could be a great way to reach a new audience and increase your brand awareness at the same time.
Digital transformation continues to accelerate at a rapid pace
2019 will be a critical year for the digital transformation of media and marketing. The future of both traditional and digital media is still up for grabs, but it’s clear that the future of digital marketing is changing rapidly. Looking back, we can see that digital transformation was a key factor in making the most of social media during the 2016 U.S. presidential election. It’s also a crucial factor in the re-defining of digital marketing in 2018.