The Digital Marketing Mistakes You’re Probably Making
It’s no secret that digital marketing is a work in progress. It’s constantly changing, and new challenges arise on a daily basis. There are just as many ways to make a mistake when it comes to digital marketing as there are ways to succeed. The key, of course, is knowing what not to do. Here are some common mistakes we see marketers make when it comes to digital marketing: We all know that the best way to catch an advertiser’s attention is with something special. But what happens when you offer a customer something extra-special-and she doesn’t even know it? By filling a customer’s basket with one of your products or services, you’re mirroring their needs directly back at them. Because who doesn’t want the perfect cup of coffee every morning? Well done! But what if you don’t have beans? What if you don’t serve them fresh everyday? Does your customer care package still reach its destination? Read on for more insight from marketers who have successfully executed this strategy successfully.
Focus on your core business first.
It’s easy to get excited when you spot a new brand or product on the horizon, but don’t forget to place the customer first. Customers are the lifeblood of your business, and you need to treat them with respect. If they aren’t happy with your product or service, what good are you doing for them? The best way to protect your customers from over-priced goods and services is to keep your pricing reasonable. This doesn’t mean cheap—in fact, it might mean expensive. But it does mean reasonable, and it means being upfront about your approach. Be sure to clearly outline what your costs are, and don’t be afraid to state your prices clearly and concisely. If you’re offering a luxury item, do your research and find a price that reflects that. But for the most part, stick to a pricing strategy that’s affordable, but profitable.
Be transparent about your pricing strategy.
It’s easy to be discrete when it comes to pricing, especially when marketing to customers who aren’t as tech-savvy as you are. Be transparent about your pricing strategy from the get-go, though. Put it on your websites, in your emails, and on your social media posts. Be sure to include a price drop date, a clear explanation of your pricing strategy, and a link to your pricing page. If you have a subscription business, make it easy for your customers to cancel their subscription. If they have to ask, they’ll be confused and probably annoyed, and you’ll have lost them as a potential customer. Customers will remember your business for its good customer service, not for its high price tags.
Always have a free sample or demo on hand.
This is a great way to let potential customers test drive your product or service before they invest. You can’t trust your salespeople to remember to give you a free sample when you ask them so nicely, right? Well done! But what if you don’t have beans? What if you don’t serve them fresh everyday? Does your customer care package still reach its destination? Read on for more insight from marketers who have successfully executed this strategy successfully.
Make SEO and analytics a priority.
You might think that optimizing your website for search engine optimization (SEO) and analytics will take care of itself, but sometimes you’ve got to put the efforts in to make it to the end of the day. In fact, it’s more important now than ever to invest in these areas of your business. Google has been labeling websites as being penalized for poor quality over the past few years, and if your site isn’t optimized for search engine results, it’s going to be very difficult for you to break into the top spots. Google has also been cracking down on click-fraudsters and advertisers who are violating its policies by using fake or unauthorized ways to make money on the platform. If you’re using an ad network that’s been blacklisted by Google, you might want to consider your options.
Be nimble with your digital marketing strategy.
Not all digital marketing strategies are created equally. Some are better suited to specific industries, while others will work better in tandem with other digital marketing strategies. Take a look at the digital marketing trends for your industry and see if you can spot any common trends. Once you’ve identified the digital marketing trends for your industry, you can use that knowledge to hone your strategy. For example, let’s say you sell beauty products. If you want to leverage the growing trend of digital marketing that’s centered around skin care and beauty products, you can test out various skin care and beauty product samples from various brands to see which one works best for your skin type. You can also try out various skin care and beauty product brands online without having to take a full-blown trial.
Learn the skills of your job market.
Your job market is the place where you’ll find most of your customers. It’s where your products and services are designed to meet the needs of people who are looking for them. If you want to be successful online, you need to know how to talk to customers on the phone, send email campaigns, and visit websites. But don’t just rely on your customers to be your referral sources. If you don’t know how to find new customers, you can’t make money from them.
Digital marketing isn’t for the fainthearted. It’s complex, often time-consuming, and requires a large investment of time, energy, and money. Once you’ve committed to a digital marketing strategy, don’t be afraid to test the waters. Try out different digital marketing strategies, try out different email campaigns, and see what catches on. The most important thing you can do is to be consistent with your approach. Consistent digital marketing will help you build a brand for life.