How We can’t Stop Marketing On Social Media – A Manifesto for Living
Did you know that over half of all internet users in the world are Facebook users? Did you know that more than half of all marketing emails sent to US internet users go unread? Did you know that 80% of customer service calls go unanswered? How about this for a revelation: It’s not just consumers who are using social media these days. Companies are, too. So much so that almost every major company in the world has a presence on social media. But just because a company is online doesn’t mean it should advertise on social media. In fact, many companies have discovered that being overly promotional on social media can be detrimental to their business and their image. If you own an online store or company and want to stop constantly marketing on social media, then read on to find out why you will never stop marketing on social media – and how you can leverage alternate channels instead.
What is Marketing On Social Media?
Marketing on social media has become increasingly popular in the last few years. Now, more than ever before, people are interested in what you have to offer. What type of content should you be producing? Which platforms should you be promoting on? While there are many ways to go about this, the one constant in all of them is that you must be marketing on social media. There are many different forms of social media. Some of the most popular ones today are: Facebook: The world’s largest social network with almost 2.39 billion users. Can: One of the top social media platforms in Europe with almost 1.1 million users. Google Plus: One of the newer social media platforms, but one of the most popular in the west due to its prominence in the tech industry.
Why Is Marketing On Social Media Bad?
Marketing on social media has many positive aspects. You can directly reach a large audience, you can create and share fun, engaging content, and you can build brand awareness and trust. However, it also has many negative aspects. Here are just a few of the most prevalent ones: Misleading content: One of the most glaring reasons why marketing on social media is bad is because of the misleading content you can find everywhere. Unless you are actively looking for this, you won’t even know that the content is misleading. Spammy and aggressive marketing: The last thing you want to do is try to oversell your product or service. When someone clicks on an ad or a post, they expect to be shown useful information, not a sales pitch.
Overly promotional Marketing on social media
Many marketers are tempted to oversell their products. This is particularly true when it comes to social media. We all know that social media is a great way to build brand awareness, but we also know that being overly promotional can be detrimental to our business and our image. The key is to balance this out by being selective with your posts, choosing the right platforms to post on, and limiting your posts to a few key issues that you are focusing on. A great way to do this is to use the “opt-in” or “subscribe” links in your marketing emails. You can then limit these links to one or two core issues and only include them in your emails on these specific topics. You can also include a few key company stories, key events, and other relevant content as an add-on to these links in order to add even more authenticity to your posts.
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Mergers and Acquisitions and the impede of new Ads
In the race to acquire more customers, be it through discounts, free goods or other offers, many companies make the mistake of over-expanding their product or service portfolio. This results in an unstable business model and a need to find an answer as to why their stock prices have dropped so drastically. When a company needs to find an answer as to why their stock prices have dropped so drastically, the first thing they look into is their finances. What they don’t count on seeing is a notice of a significant Acquisition or a Change of Control. What they don’t expect to see is an impediment to their strategic business plan. Because of this, some brands simply don’t have a strategy B that they can fall back on when the going gets tough.
The Fall-out of Being Overly Promotion on Social Media
Now, before we move further, let’s get something out of the way: Marketing on social media is not a bad thing. In fact, it can be a powerful marketing strategy if done the right way. The key here is finding the right balance between being overly promotional and being misleading. Overly promotional content can be misleading at best, harmful at worst. That being said, it’s also true that brands that understand how social media works, employ effective strategies in promotions, and limit the damage caused by over-promotion will be able to thrive on social media. Unfortunately, a lot of companies are still fighting the good fight against being overly promotional on social media. They are content to simply post content, hope for the best, and move on to the next thing. However, it’s clear that the more a brand’s presence is physical, the more it will have to deal with the fall-out of being overly promotional. Companies that find themselves in a constant battle against over-promotion on social media can expect their online sales to tank and their image to suffer. For example, let’s say you own a shoe store. You post deals and deals on deals on deals on deals, and you give out free shoes to your customers. Now, before you know it, people are walking out with their new shoes and not paying you for them. Your online sales are tanking, and your store image is getting worse by the day. What to do? Well, the first thing you need to do is look at your business model and make sure you aren’t being overly promotional with your product or service. If you aren’t, then there’s no reason for your business to tank too. However, if you are, then you need to find the right balance between being overly promotional and being misleading in order to survive in the competitive online market place.