How To Optimize Your Website For Search Engine Rankings
Google is one of the most important and effective search engines. Because of this, optimizing your website for search engine optimization can be one of the most challenging tasks you’ll ever face. Fortunately, there are a number of proven strategies you can use to ensure your site appears high up in search results. If you’re completely new to SEO, it might help to check out our guide to get started with SEO as a way of getting an idea of what types of strategies are available for your specific goals. However, even if you’re an experienced SEO who knows exactly how Google likes her sites, you’ll want to follow these simple tips from day one so that your optimized website shows off its best features from the outset:
Research is key.
While it’s easy to get bogged down in the minutiae of SEO, the truth is that your site’s success largely depends on your research. You want to make sure you’re researching the right topics and keywords, and making sure your site follows best-practice SEO rules is essential to ensure your lead and sales numbers skyrocket. When you know what you’re doing, you can focus your research efforts on the most valuable activities: writing great content and optimizing your site for maximum readership.
Think about what type of audience you’re trying to reach.
SEO is all about targeting your audience. The best SEO sites are those that are optimized for the specific needs and wants of your target audience. To make your site appealing to your target audience, you want to think about what type of visitors you have. The most common visitor types are: New Customers – These are the people who are first attracted to your site and are the ones who will likely buy your products or services. browsers who are interested in your products or services but haven’t yet made a purchase colleagues or peers who are interested in your product or services but aren’t yet part of your team family members who are interested in your products or services but aren’t yet able to purchase from you If you have a high-end product that’s only available to a small number of people, or your product is only available to a specific audience, your site may not be optimized for the preferred visitors. If you have a low-end product that’s sold to an audience of millions, you’re in luck: You can choose whatever format you’d like for your site to optimally suit your product and target audience:
Show, don’t just tell.
You know how important it is to make your site show off what you’ve got rather than just telling people what you’ve got. To avoid sounding like you’re advertising, your site’s structure and design need to be carefully considered. Your site’s structure is hugely important; without a structured structure, your site will appear messy and unorganized. Your site architecture also needs to consider your readers’ eyes. If a site visitor lands on a messy page, they’re less likely to stick around and read your content. If you keep your navigation shortcuts and sub-navigation points short and simple, your site will also appear cleaner and more organized when a visitor lands on it for the first time. Your site’s design also needs to consider what the page is about. If you have a series of pages with similar topics, it’ll be hard for your readers to separate the content from the page itself.
Optimized for ease of use.
Your site’s usability is another area where you need to pay particular attention. For example, if you have a shopping site, make sure the checkout process is as painless as possible for your visitors. If not, your site will definitely reflect that. Your checkout process needs to be as streamlined and painless as possible. Pay particular attention to the step-by-step instructions, the length of time visitors have to complete the process, and the ease of which visitors can make a purchase from you without any additional tools or steps required. There are a number of factors that can affect the ease of navigation on your site, including the size of your site, the number of pages you have, and the layout of your pages.
An easy to read site.
Your site’s structure and navigation need to make sense to your audience. The content on your site needs to be relevant to the page the user is on. Your site’s layout needs to be logical and consistent with the content on other pages on the site. Your site’s format needs to be human-readable without being too technical. Your site’s format also needs to be SEO-friendly. Your site’s title needs to be descriptive without being too long. Your site’s meta-descriptions (descriptions beyond the page-specific content) should be kept to a minimum. Your site’s technical page must be kept to a minimum as well. Avoid technical terms or phrases that are likely to be mistakes for search engines. Your site’s technical page should be kept as short as possible while still displaying all of the site’s essential information.
A human-readable URL.
Your site’s URL is the first impression search engine visitors have of your site. Having a human-readable URL is essential to your site’s success. Your site’s URL should lead directly into your content. Avoid usingussenearances like using a # or an ampersand. Your site’s main URL should be the primary focus of your SEO efforts. It may sound obvious, but having a URL that your audience can easily understand and remember is key to your site’s success.
Domain name extension is a must.
Your domain name extension is a key factor in determining the success of your site. If people can’t find your site without a lot of digging, search engine bots will be less likely to rank you high in their results pages. Your domain name extension also affects your site’s URL shortening. Your site’s short URL should include your domain name. This shortener is especially helpful for business-to-consumer (B2C) brands that sell products or services to other business-to-consumer (B2C) brands. Your short URL should also include the word “https” to ensure that it follows best-practice SEO rules.
Avoid meta keywords; they’re usually over-optimized and wrong!
While there are a few meta keywords you might want to include on your site, like the option for a small fee to remove your ads, many sites fail to remove them properly. Customers expect real Ads-Free URLs, not pretzel-thin links that break the rules of SEO. Use the right keywords and tag line for your site and remove the extra frills. And don’t forget about your canonical URL. This is the address your site should appear in when someone is using a search engine outside of your site.
Search engine optimization is an ongoing process that requires focus and consistent effort from you every single day. There are no simple solutions to this process. There are no magic tricks to making your site rank well in the search engines. The only way to go is step by step and perfect your SEO strategy each and every day