How to Market Your Novel on Social Media
The internet is a force to be reckoned with. Whether you’re a blogger, an author, or an aspiring marketer, the ability to post relevant content via social media has become exponentially easier in recent years. The blockchain and cryptocurrency industries are also experiencing exponential growth and will only continue to do so in the coming years. Consequently, the need for marketing on social media has never been greater. However, due to varying degrees of skill and experience, many novelists struggle to get their name out there. This is especially true for self-published authors who have little or no hardcore marketing experience. Fortunately, there are some great ways to market your book on social media that don’t involve massive budgets or thousands of words of prose .
Set up a Facebook or Twitter account
Facebook and Twitter have been around for a while and have become major social media platforms. However, few people know how to use them effectively. To get the most out of your Facebook or Twitter accounts, you’ll need to have a clear strategy in place. You may wish to have a dedicated account for marketing your novel and to engage with readers. Alternatively, you may choose to have several accounts with various topics.
Answer reader’s queries
People are often interested in your novel not only for what it is about, but also for what you have to say about it. This can be great for getting your name out there, but it can backfire if people are only interested in the parts of your book that you’ve chosen to publicize. This is why you should set up a “readers’ advisory” and answer every question that anyone makes about your novel. This could be as simple as writing a blog post or starting a Q-and-A on your website.
Set up an eBook page
With the advent of eBooks and their corresponding marketplaces, it has become easier than ever to publish and sell books. However, traditional publishing conventions no longer apply. Instead of writing a traditional novel and then publishing it as a traditional book, you can publish an eBook. In this case, people will be able to purchase the eBook directly from you and not from a traditional publisher. This makes your novel more accessible to readers, as they won’t have to go through the process of going from a traditional publisher to you.
Use influencer marketing
Similar to how traditional publishers influence sales by creating book trailers, video interviews, and book reviews, digital publishers can also employ the use of influencers. Influencers are professional social media users who have their own following and are willing to spread a brand’s message by posting content of their own choosing. You can find many examples of brands using influencer marketing on social media platforms like Instagram and Facebook.
Publish an eBook or a Course
As opposed to traditional publishing methods, you won’t publish a novel directly to the internet. Instead, you’ll publish a series of eBooks or courses on various topics. It is important to note that while publishing eBooks or courses is similar to publishing a traditional novel, the process is less time-intensive. After all, you don’t need to write a single word for your book.
Join a Writing academy or online group
Like traditional publishing, there are many forms of writing that you can publish eBooks or courses in. The only difference is that you won’t be able to publish them in a traditional manner. Instead, you’ll join a writing academy or online group and collaborate with like-minded individuals. This type of group will help you focus on improving your craft, as opposed to publishing a traditional novel.
Write and/or edit an eBook or a Course
After you’ve joined a writing academy or created an online group, you can begin to contribute to the group’s discussions or edit books that are being published. You can take a look at what others are working on and offer helpful feedback. This is another way to engage with readers and get their thoughts on what you think is great or not so great about your novel.
To be successful in the current market environment, you need to be nimble and flexible. You also need to have a clear strategy for marketing your novel. Thankfully, the process is easier than ever. You can even use the internet to help you market your book!