6 Reasons You Shouldn’t Ignore Digital Marketing
Digital marketing is the future—and it should be a force to be reckoned with. In this digital world, almost everything can be delivered online — from a simple email to a complex sales pitch. Consumers are also much more savvy these days and expect more value for their money when they purchase things online. If you’re still wondering if it’s worth your time, cash, and energy to start running digital marketing for your business, then check out these five reasons why not to ignore digital marketing.
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Consumers Are More Mobile Than Ever
Smart marketers understand the power of mobile marketing. It’s not just a few select marketers who are abandoning traditional forms of marketing in favor of digital channels. According to a recent study, consumers are increasingly becoming distracted while they shop, or are trying to shop, and want to be able to do it from their phone or tablet. In fact, a whopping 90% of consumers said they would be more likely to buy a product or service if it was available online.
Digital Marketing Is The Future
It’s easy to get excited about the future of digital marketing, but it’s also important not to forget about the past. In fact, digital marketing is still a relatively young technology, and it’s still finding its feet as an important marketing tool. With that in mind, here are the top 10 reasons why you should start embracing digital marketing now.
Video Marketing Is Dead
For the most up-to-date statistics on video marketing, check out the Digital Video Marketing Facts & Figures report. According to the report, only 9% of consumers say they are going to purchase a product or service because of a particular commercial. That means there’s a good chance that even if you have an incredible digital video marketing strategy, your target audience won’t notice.
Search Engine Optimization Doesn’t Matter Anymore
The article search engine optimization that once received so much attention in the press is, in reality, almost irrelevant in today’s digital world. In fact, Google has made it clear that it thinks their old SEO strategy is flawed, and is actively working to penalize websites for using it. In fact, the algorithm update that caused so much traffic for sites like wix.com and yelp.com is still ongoing, and is expected to be finished by the end of the year. At the same time, Google is also actively working to penalize websites that are simply being McKayla Marmolejo – pixel.py – pixel.py – pixel.py – pixel.py – pixel.py
Email Marketing Is Still a Big Part of Digital Marketing
Email marketing is still a big part of digital marketing. In fact, the majority of email marketers still see email as their primary marketing channel. Despite all of the changes in the digital marketing landscape, email is still a powerful marketing tool. This is why you should still focus your email marketing efforts on growing your business’s brand and establishing your company as a reliable source of leads and customers. That said, digital marketing can complement your email marketing efforts by adding a new level of value through digital email newsletters. You can also try different digital marketing strategies that deliver value to your customers, such as a free gift or offer for a limited time period.
You Don’t Need a Big Budget to Start Digitally Marketing Your Business
One of the biggest benefits of digital marketing is that it doesn’t require a huge investment. In fact, it can be done on a budget — even if you’re only starting out. Digital marketing is already considered low risk and cost-effective, and has proven to be a great way to get your foot in the door with potential customers. That said, low budget doesn’t mean no budget. In fact, you should still be mindful of not sacrificing quality or functionality. You can still choose to use traditional marketing techniques, like newspaper and radio ads, as long as they are accompanied by a budget-friendly digital ad. As long as you have a strategy for effectively using digital marketing for your business, you’ll be well on your way to success.
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Summary
Digital marketing has come a long way in the past few years, and it’s only going to get more impactful in the future. With that in mind, if you’re still unsure if it’s worth your time, cash, and energy to start running digital marketing for your business, then check out these five reasons why not to ignore digital marketing. Digital marketing isn’t a fad, it’s the future of marketing. Whether you’re a business owner or an aspiring marketer, you can benefit from digital marketing. To learn more about how you can get started, check out the best practices for growing your business digitally.