6 Design Principles Every Marketer Needs to Know

In the digital world, no marketing tactic is left behind. From influencers to social media, from videos to paid ads, from e-commerce to e-mail marketing—every channel has become an avenue for marketers to reach out to their target audience and sell them their products or services. But how do you match your brand’s target market with a marketing strategy that matches? Understanding design principles of your target market is one of the first things you should do as a marketer. Marketing has changed drastically in the past few years, and it’s only going to get more challenging in the future. With new channels surfacing every day, it’s crucial that you know not just what works best for your brand but also what doesn’t work at all. Here are some design principles that you need to keep an eye on as a marketer, even if they seem irrelevant at first glance:

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Attention Economy

A lot of marketers still cling to the old ways of advertising. They still believe that the best way to succeed in an ad-driven world is to cram as much of their message as possible into a single 30-second spot. But the reality today is that most people don’t have even a single second to watch an ad. People are busy—they’re overwhelmed; they’re everything. More and more, people are looking for solutions to their problems more quickly and easily than ever before. Advertising has to adapt to this reality. Today, ads have to capture the attention of the audience quickly and efficiently, while also making a lasting impression on the mind. Advertising has to be attention economy friendly in order to succeed.

Goal Orientation

When you design a marketing strategy, one of the first things you have to do is decide what your target market is. Who are you trying to reach? Marketers can choose a variety of different criteria to help them determine their target market. They can choose a certain age range or gender, for example. Or, they can decide to focus on a certain geographic region, or even a certain socioeconomic status. In order to build a successful marketing strategy, you need to choose your target market carefully. You want to choose a target market that shares similar needs and wants as your product or service. If you choose a market that has completely different needs than your brand, you’re wasting your marketing budget.

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Research Orientation

There are a ton of things that you can do to understand your target market. Depending on the nature of your business, some of these things might seem irrelevant at first glance. But in fact, they can help you build a successful marketing strategy. For example, if you sell clothes, you can get to know your target market by asking customers to fill out a survey. You can find out what products and features of your brand customers want to see added to it. You can also find out what marketing methods people respond to the most. Continuously collecting customer feedback and insights on your brand is one of the best ways to build a successful marketing strategy.

frequency Heuristic

Humans have a tendency to remember things that happen more frequently. This is why marketers rely on the concept of frequency heuristic when creating marketing strategies. If you’re trying to market health products, you can probably assume that the majority of your target market is interested in staying healthy. You can also assume that they’d like to receive information about staying healthy on a regular basis. Content marketing is one of the best ways to help your target market stay healthy.

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Cross-channel UI Principles

If you have a product or service that can be used in different ways, then you should design your marketing strategy to take this into account.apps, websites, and other channels are useful for marketers because they allow you to reach out to a wider audience. But the way you visually present the brand across these channels should be consistent. This can help you build a strong brand image for your business. You can also design your channels to help customers navigate your brand across different channels, offering different experiences according to their needs and preferences.

Video Marketing as a User Experience Tool

Video marketing is one of the most popular and effective forms of digital marketing. The way you present your brand in the form of videos can greatly help your company gain brand loyalty and increase sales. Creating brand-new videos and posting them on all your digital channels is one option. You can also decide to repurpose your old videos and create brand new ones based on your target market’s needs. There are a ton of digital video production tools that can make creating videos easier and cheaper. Using these tools can help you save time and money while producing high-quality videos that will attract your target market.

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Conclusion

Understanding the design principles of your target market will help you create more effective marketing strategies. You can keep track of these principles and design your strategies around them to create a successful marketing plan. When it comes to effective marketing strategies, design is a major factor. If your design doesn’t appeal to your target market, you won’t be able to build a successful marketing strategy.