5 Tips To Design A Website That Will Be Memorable
Having a memorable website is one of the key factors in increasing your site’s organic search traffic. Your website isn’t just a place where you sell your products or services. It is, in fact, the first visual impression potential clients get of you and your company. With that in mind, it goes without saying that investing time and effort into designing an eye-catching website is a great idea. After all, who wants to visit an uninteresting website? However, not everyone knows how to design a memorable website. Fortunately, we’re here to help! In this article, we will cover 5 tips on how to design a memorable website
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Build A Compelling Lead Magnet
Before you can design a memorable website, you’ll need to first create an attention-grabbing lead magnet. A lead magnet is your best lead magnet. It’s the one that will result in the most signups. Since your goal is to generate leads, you’ll need to find a lead magnet that will grab their attention. Your lead magnet should be engaging enough to encourage people to take action. After all, if your lead magnet isn’t interesting enough, no one will read it and no one will take action. Your lead magnet should be easy to read, concise, and engaging. In other words, it needs to be compelling. One of the best ways to build a compelling lead magnet is to find an idea that’s simple to explain and share. For example, you could write about how cold sore prevention gel can save you from painful and embarrassing situations. Or, how an acne cream can help you remove scars caused by acne. By finding an idea that’s easy to explain, you’ll make your lead magnet more memorable and engaging. This will help you build a more successful lead magnet. Another way to build a more compelling lead magnet is by using emotional triggers. You could use humor to lighten the mood and make your lead magnet more engaging. Or, you could find an emotion that connects to your audience and use it to make your lead magnet more memorable.
Use Visual Cues
Visually-oriented websites are more memorable than their text-oriented counterparts. In fact, a research study found that visual cues can increase conversion rates by 144%. The trick here is to make sure your website’s visuals are consistent with your brand and your message. If not, you could be sending the wrong message to your audience. If you’re selling a fitness-related product, you might want to consider incorporating images and graphics that represent fitness. If not, you might be sending a different message than you intended. Consistency is key here. If you want your visuals to convey your brand and message, you’ll need to incorporate that throughout the website.
Create A consistent brand voice
When writing your website’s content, you want to create a consistent brand voice. This will help you create a more memorable website with a consistent overall tone. A consistent brand voice will help your website communicate with your audience in a more memorable way. A consistent brand voice could be described as the “tone of voice” of your business. This could be your company’s personality, values, and overall brand aesthetic.
Research shows importance of animations in websites
Another tip on how to design a memorable website is to incorporate animations. For those of you who don’t know, animations are the subtle movements of an image, video, or CSS property on a webpage. And, according to research, they can significantly improve a website’s usability. In other words, animations can help visitors understand and navigate your website more easily. This means that animating your website’s navigation helps visitors find what they’re looking for faster. And, when it comes to visual cues, animations can subtly guide visitors along the way.
Provide thorough content on your website
As mentioned above, branding, visual cues, and creating a consistent brand voice are very important when it comes to designing a memorable website. This means you’ll also want to provide thorough content. For example, you could write a step-by-step guide on how to use a specific product or service. You could write about how one method helps people with a specific problem. You could also include a FAQ section on your website. By providing thorough content on your website, you’re helping people understand what your business offers and how it works. This will help your website be more memorable.
Conclusion
Website design is an art form that requires meticulous planning and execution to provide a memorable experience for your visitors. However, with a little creativity and knowledge, you can come up with a design that will stand out. These five tips on how to design a memorable website will help you create engaging content, incorporate visual cues, create a consistent brand voice, provide thorough content, and more.