5 Social Media Marketing Myths You Need to Avoid
You can’t just buy Twitter followers or Facebook likes. With the rise of social media, companies have turned to it to promote their products and services. There are many benefits of using social media channels like this, but you need to be aware of potential risks as well. In this blog post, you will learn about some common myths about using social media for marketing and how to avoid them so that your marketing efforts are effective and yield the desired results. You might think that there is a catch-all term for everything bad in the world: Word of Mouth Movement is one example. While it is true that “LVM” has negative connotations, this blog post isn’t intended to discredit word of mouth marketing at all (aside from telling you not to use it). It is simply an informational post on some common myths associated with it so that you know not to sink your marketing efforts into overdrive when applying it.
You can’t buy followers on social media channels.
This one is a tough one. There are plenty of ways to get followers on social media channels (even if you don’t have a following of your own). You can: – Ask people to follow you on social media. – Ask people to follow you back on social media. – Ask people to like and/or favorite your posts. – Ask people to comment on your posts. – Follow back and forth on social media. – Invite people to meet up and hang out with you. – Ask people to coffee or tea with you. – Follow the “Follower’s Code” and other guidelines of certain social media platforms. Basically, you need to build a relationship with your followers. If you’re serious about growing your following, you can’t just buy followers. You also have to earn them through word of mouth, quality content, and engagement.
You have to spam your followers with tweets and Facebook posts.
This one is also true. You can’t just randomly post something on social media channels without any filter whatsoever. You have to use proper hashtags, have relevant content, and know how to use the platform you’re using. There are plenty of ways to do this. Using the right hashtags can increase the reach and impact of your posts. Using relevant content will increase the chances that it will be read, whereas having engagement is key to making your posts stick.
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You can’t use hashtags in your posts.
Hashtags are trending topics that are relevant to a single post. So if you use a hashtag that is only relevant to one post, it will have little or no impact on the overall reach and impact of that particular post. You can, however, use relevant words or phrases as hashtags. For example, if you want to promote your next event, you could create a topic-specific hashtag for it, such as #lightningstormchasers at your next storm chaser event. You can also add relevant hashtags to your comments section, if you want to engage with your followers in a more personal way.
Viral Marketing is the only way to go.
This is a no-brainer. It is the foundations of all social media channels. People are more likely to share content that they engaged with versus a brand they just saw floating in the ether. If people don’t feel inclined to share your content, it has little or no value. If people are not engaged with your content, they will have no reason to talk about or recommend it to their friends.
You need a lot of time and effort to be successful with it.
This one is a tough one. You have to spend time learning how to use the various social media platforms. You also have to put in the effort to build a following. You can’t just sit on your hands and expect your efforts to pay off. It takes time and effort to build a following and make it stick.
Well, there you have it. The top 5 myths about social media that you need to stop worrying about. With a bit of knowledge, you can avoid these common pitfalls and reap the benefits of using social media for marketing. So, the question is: What are you waiting for? Get started today by following these 5 tips and start growing your social media following.