5 Marketing Strategies That Have Changed The World
Everybody loves a good story. We love them not only because they are entertaining, but also because they bring light to the darker sides of life. These stories might look fairy-tale like, but many of them brought an actual change in the society we live in today. In the digital world, it isn’t necessary to travel far to hear about a great marketing strategy. It is all around us and people are talking about it at every moment of the day. That is how a strategy like Google AdWords can come into existence even with no idea what search engine marketing actually was back in its infancy days. To be successful requires more than just being good at your job; you need strategic thinking and execution skills as well. Here is a list of 5 marketing strategies that have changed the world, so take some inspiration from these tactics if you haven’t done anything yet!
Before we transition to the next marketing strategy, let’s go back to the roots of content marketing. Back when it was still called “investigative journalism,” radio stations were the first to use content marketing models. In the 50s, we started seeing companies like Johnnie Walker use billboards to tell their stories. This practice was followed by other industries and has now evolved into a highly effective marketing strategy. A content marketing strategy is about creating genuine and valuable content for your target audience. This content can be in the form of articles, videos, social media posts, or podcasts. Whatever format you choose, make sure that it is focused on your target audience and solves their problems.
Search engine optimization, or SEO, is the process of optimizing a website to get the best rankings on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase traffic and make your website as visible as possible in search results. The algorithms used by most search engines now include social factors like the number of social shares, as well as human factors like the number of Google reviews and comments on a certain website. Optimizing a website for SEO requires a thorough approach that includes keyword research, writing SEO-friendly content, creating a website that is mobile friendly, creating an effective website structure, and more.
The advertising industry has transformed since the beginning of the Internet, and now it’s not just about creating memorable advertisements, but it is more about “earned media.” Now, you need to not only pay for your advertisements, but also for the space you use in the media. It is called paid media because, in most cases, you are paying for space in the media so that you can advertise your product or brand. Paid advertisements are not just limited to online media, but they can be found in different formats like TV, print, billboards, etc.
Most of us have been to a concert or watched a sports game before. What most people don’t know is that event marketing, although still an old strategy, has evolved into an extremely effective marketing strategy. Instead of waiting for an annual event to broadcast your brand’s message to the masses, you can now host the event and make it part of your marketing strategy. There are many ways you can do this. You can create an event app, create custom branded merchandise for the event, or even create a virtual reality experience for the event attendees. If you want to take event marketing to the next level, you can look into VR as a way to bridge the digital and physical worlds.
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Virtual Reality (VR):
Virtual reality is the next evolution of the marketing strategies we have discussed above. Unlike the other strategies, which are mostly digital, VR is an experience that is entirely digital and is a combination of digital and physical worlds. VR marketing is one of the most effective strategies because it combines two different worlds we live in: the virtual and the real. With VR, brands can now build an experience that is entirely digital, but it feels like a real world experience. VR experiences can involve anything from sports to fashion. Brands can use VR to create a custom experience for their customers, whether it’s through a VR app or a VR experience at an event.
From the traditional marketing strategies like billboards and radio to the newer ones like VR, it is clear that the world of marketing has come a long way. It is now more than just making money with your advertisements, but also making your product or brand a part of people’s lives. The sooner you adopt the new marketing strategies, the better for your business. Ten years from now, you will look back and wonder how you survived without these tools.