The design world is constantly evolving, and with each passing day there are more and more design trends to keep track of. Whether you’re just getting your feet wet or you’re ready to take your design game to the next level, it’s never too early or late to start incorporating a few of these trends into your projects. After all, who knows better than the professionals what works and what doesn’t? Design trends are specific visual themes or techniques that appear frequently in design work. If you pay attention to what designers are saying in the industry right now, there’s a good chance you’ll see a few of these design trends cropping up again soon. Keep reading for five design trends to keep an eye on for your next project.
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1: Color psychology
If you’ve ever wondered what colors are best for certain situations or tasks, the field of color psychology may be able to shed some light on the subject. By understanding how certain colors affect us, we can use this information to our advantage when deciding on the right color scheme for our designs. For example, if you’re designing a website for a doctor who also happens to be a fitness enthusiast, blue may be a good fit as it’s a relaxing color and also helps calm patients down for treatment. On the other hand, if your design is aimed at a fitness brand, red may be a better fit as it evokes a sense of urgency. For social media logos, it’s useful to know that certain colors are more appropriate for certain purposes. For example, orange is a color that evokes feelings of warmth and friendliness, which is why it’s so commonly used for social media branding. Similarly, blue evokes feelings of trust and reliability, making it an ideal color for corporate logos.
2: Material design
The rise of the “material design” design trend has been nothing short of meteoric. Starting as a simple aesthetic trend in a few select apps like Instagram, the “material design” trend has rapidly spread to many other apps. In its purest form, “material design” takes aesthetics to a whole new level by incorporating real-world elements like wood and metal into design work. If you want to add a modern twist to your work, “material design” is a great design trend to incorporate. Apart from aesthetics, “material design” also lends itself well to certain functionalities. For example, when reordering or deleting items on a list, the “material design” user interface will make use of animations that reinforce the user experience.
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3: Emphasis on form
With the popularity of flat design increasing, designers are increasingly turning towards rounded forms and curvy shapes as a way to make their work stand out. At the heart of most designs that use this design trend is a focus on form. Apart from aesthetics, this design trend lends itself well to certain functionalities. For example, when reordering or deleting items on a list, the “material design” user interface will make use of animations that reinforce the user experience. This design trend is especially useful for mobile apps as it lends itself well to a smaller screen. On the other hand, it becomes less useful for desktop websites.
4: Space saving techniques
Those looking to save some precious pixels in their designs will be interested in the space saving techniques design trend. This design trend can be seen in apps like Instagram and Pinterest where menus have been replaced with drop-down arrow icons. In order to achieve a similar effect in your designs, you can make use of the targeting pixel design trend. Nowadays, it’s rare to find websites that don’t have a very specific pixel-based targeting. If you’re looking to save some precious pixels in your designs, you can make use of targeting pixel design techniques.
5: Experiential marketing strategies
As social media has become a crucial part of marketing for many businesses, it makes sense for them to incorporate experiential marketing strategies as a design trend. With the rise of VR and AR, it’s now possible to transport customers to new worlds, giving them a unique experience unlike any other. For example, some businesses are turning to VR to promote their products by having users try them out first-hand. AR can also help businesses by directing customers to the products they need.
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Conclusion
The design world is constantly evolving, and with each passing day there are more and more design trends to keep track of. Whether you’re just getting your feet wet or you’re ready to take your design game to the next level, it’s never too early or late to start incorporating a few of these trends into your projects. After all, who knows better than the professionals what works and what doesn’t?
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