Why Social Media Advertising is the Future of Marketing
As we all know, traditional advertising has a very limited life cycle. Once it’s spent its way through the funnel and landed on the receiving end of our attention, it’s effectively dead. Social media is here to stay, but it’s not going to be replacing your traditional marketing efforts like you might think. Instead, these platforms are the future of marketing, giving businesses the ability to connect with their audience in a more personal way than ever before. With so many ways to connect with audiences today via social media channels, brands have a lot more options when it comes to branding and reaching their target market. The following section outlines some of the biggest trends in marketing that will drive future growth for social media advertising in 2019.
Video Marketing is the Future
With the rise of social media, video marketing went hand-in-hand. With the massive growth of these platforms, the industry has seen an increase in demand for video ads. However, the future of video is still in the realm of inspiration and discovery, rather than sales and sponsorship. For marketers, this means that the focus should be on creating engaging, interesting, and interesting-to-view videos that get their audience’s attention and hold it for as long as possible.
Bidding wars rule digital marketing
The evolution of the internet has brought with it an increase in competition, both in the corporate and social media space. The rise of digital agencies and brand investments have led to a bidding war for ad space on major websites, meaning marketers are competing with tens of thousands of others for limited ad space. To win the race for ad placement, marketers must outbid their competitors and deliver the best possible ad. This means investing a lot of money into digital advertising, but also includes spending a lot of time and effort on optimizing the ad to rank well on search engines and show up in recommended ads.
Video advertising on YouTube and Facebook
With the growth of social media, video advertising has become even more popular. In the first half of 2018, YouTube and Facebook each saw record viewership, with billions of impressions and clicks generated. More advertisers are turning to these platforms to air video ads, further driving growth in this area.
More brands are using influencer marketing
In the words of Kylie Jenner herself, “I love influencers.” This is especially significant for brands who are looking to attract a younger audience and leverage the power of the internet’s biggest stars. Influencer marketing is the new model for branding, as it involves partnering with personalities or brands you admire and working with them to create content and provide services that are of value to the community. With brands like Disney, Buzzfeed, and American Eagle using influencer marketing, it’s easy to see why this is such a popular strategy. Brands are finding that engaging with their audience and leveraging the power of social media stars can increase brand awareness and sales, as well as generate new brand loyalty.
Bots will drive growth in online advertising
Bots are artificial intelligence systems that can perform tasks such as answering questions, linking to other websites, or displaying relevant ads. They’re great for automating repetitive tasks, like tagging and sharing articles on social media, tagging photos and videos with relevant keywords, and much more. Over the next few years, bots will play a major role in online advertising. Think of them as AI software workers, as they’ll help with tasks like tagging, sharing, and more. As more brands adopt AI-enhanced bots, the online advertising industry will see exponential growth. When it comes to bots and online advertising, there are a few main trends that will drive growth in 2019.
Live streaming video success will drive growth in online advertising
Facebook and YouTube have drastically cut down on the number of ads that can appear on these platforms, making it harder for brands to get their messages across. Fortunately, live streaming video has taken center stage in the online ad industry since the beginning of this year. With the rise of platforms like Periscope and Facebook’s new live video features, live video has become more accessible and lessens the importance of traditional media, giving brands more room to show their presence.
The future of social media advertising is huge. With so many ways to connect with audiences via social media channels, brands have a lot more options when it comes to branding and reaching their target market. The following section outlines some of the biggest trends in marketing that will drive future growth for social media advertising in 2019.