Top 6 Platforms to Spend Your Money for Advertisement on Social Media
There’s no doubt that social media has become one of the most popular ways for businesses to advertise their products and services. According to research, more than half of all Americans are now active on social media channels. This growth in popularity has also meant that there is an increasing volume of advertising available to promote products and services. But just how much should you spend on your company’s ads? This question can be challenging for small business owners who are still figuring out how best to use social media as a way to promote their business. After all, how much does it really cost to post an ad on Facebook? How much is too much? We consulted experts in the marketing field and came up with a list of the top six social media advertising platforms at which you should spend your money:
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Facebook has become the de facto social media platform for businesses of all sizes thanks to its huge user base and easy-to-use platform. Facebook has also slowly evolved into an advertising platform, and now offers in-stream video ads, real-time bidding, and can even send personalized ads to your friends based on their interests. Overall, Facebook is still the best platform for finding and targeting customers.
If you’re serious about marketing your brand, you will want to make your presence known on Twitter. With more than 100 million users and counting, Twitter is already a huge part of our social media landscape. The downside is that Twitter is also highly targeted, and requires significant investment in order to reap the full rewards. That said, if you want to get the most out of your investment, we recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to start building a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
The Instagram story is addicting, and now more than ever, brands are capitalizing on the platform’s popularity by posting regular stories that are then followed by comments and likes. While there are still platform fees (which can range from $0.25 to $1.95), these fees are far less than what other social media platforms charge. What’s more, Instagram stories aren’t just for photos and videos—they also offer full-featured Stories, including live videos and the ability to swap brands and products in real-time. If you’re serious about marketing your brand, we recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to build a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
Pinterest is all about finding the useful and useful-looking things in life. It’s a visual discovery tool that lets you pin only those things that catch your eye and that you’d like to see around you. If you want to get the most out of your investment, we recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to build a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
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Google+
If you’re serious about marketing your brand, we recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to build a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
Snapchat
Since its launch in February 2014, Snapchat has proven to be one of the most valuable tools for businesses that use it. With more than 100 million users and counting, Snapchat is already a huge part of our social media landscape. The downside is that Snapchat isn’t particularly user-friendly, and requires significant investment in order to reap the full rewards. That said, if you want to get the most out of your investment, we recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to build a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
Google+ Lite
Google Plus is the original social media platform, and it still retains a large user base. However, due to the platform’s age, it’s now being relegated to an ad-filler. That said, Google Plus is still a great platform for brands that want to make an impact, as it features live updates and communicative features that make it ideal for marketing. We recommend targeting the most important topics for your brand, such as upcoming events, news, and deals. The best way to go about this is to build a following and retweaking your posts regularly. Once you have a steady stream of followers, you can then increase your posts towards the end of the month and start to see the benefits.
Conclusion
Social media can be a great way to get your message out to the public. However, you need to be careful how much money you spend on these ads. Facebook, Twitter, Instagram, and Google+ are the most popular social media platforms, and are therefore the most effective—and therefore most expensive—ways to promote your product or service. The key is to find the right balance between spending money and having a compelling ad. That said, there are plenty of ways to make your social media ads less costly. You can always reduce your budget and target cheaper platforms, or you can look into alternative ad formats such as video, images, and gifs. Social media advertising can be a great way to get your message out to the public. However, you need to be careful how much money you spend on these ads. Facebook, Twitter, Instagram, and Google+ are the most popular social media platforms, and are therefore the most effective—and therefore most expensive—ways to promote your product or service. The key is to find the right balance between spending money and having a compelling ad.