Search engine optimization (SEO) is as vast as it is misunderstood. The topic has been the subject of much hand-wringing in recent months, as Google’s update to its algorithm has proven to be a double-edged sword for SEOs. On the one hand, now more than ever before, SEOs can focus their efforts on increasing ranking […]

The digital marketing landscape has experienced rapid transformation in the past two years. From fragmented platforms to data-driven approaches, these changes have made it easier than ever for marketers to connect with their customers and audience via social media, web and mobile channels. But while digital transformation is giving marketers a wealth of new tools […]

Higher education is one of the most expensive, least efficient, and most crisis-prone sectors in our society. Colleges and universities are facing an unprecedented array of problems at the same time that they are being asked to spend ever-more money on programs without any assurance that these dollars will produce tangible results. It’s no wonder […]

When you take pictures, you want your snapshots to look as beautiful as possible. Sure, there might be a time or two when you’re satisfied with the end result, but for the most part photography is a passion that can be greatly enhanced by learning new tips and tricks. Whether you’re just getting started or […]

When it comes to photography and videography, there’s a lot to learn. After all, these two fields are inextricably linked. If you want your photos to look great, then you need to have a videographer on board as well. Unfortunately, many photographers and videographers make mistakes that need to be fixed if they want to […]

Social media marketing is already one of the most powerful marketing tools available, but few people understand how to use it effectively. If you look close, you’ll probably notice that it’s only recently that it has begun to take off. This article is an overview of social media marketing and its potential uses, including a […]

When you think of marketing, the first thing that probably comes to mind is probably advertising. But where should all of that money go? Facebook and Instagram are not exactly affordable for small business owners or anyone looking to promote their brand. That’s why social media advertising is the future of marketing. It doesn’t cost […]

Search engine optimization (SEO) and search engine marketing (SEM) are two of the more challenging aspects of digital marketing. While both can be difficult, it’s important to keep your goals in mind when working towards them. SEO is the process of improving a website’s ranking in search results. This can be done by using various […]

Everyone has a personal style and that shows in their home and office. If you’re wondering what to design next or how to create a room that reflects your taste, then read on. You’ll discover some great tips and tricks you can use to create the interior of your dreams. Designing a room isn’t as […]

When it comes to your company’s brand, you want as broad of an audience as possible to see your company and brand. This is why, along with writing articles and blogging about interesting topics that are relevant to your target market, it is important to also showcase your brand through photography and video. With so […]