6 Different Digital Marketing Trends You Need to Know About
Digital marketing is a fast-paced world where new trends are being discovered daily. However, while some may be advantageous for businesses as a whole, others are detrimental. Without keeping up with the latest trends, you risk falling behind and becoming irrelevant in today’s competitive marketplace. To that end, this article will explore seven digital marketing trends you need to know about so you can capitalize on them and avoid getting caught out.
1. Mobile Marketing Is the Future
As we’ve seen with Apple’s iPhone and Samsung’s Galaxy, smartphone technology is quickly becoming an essential part of our daily lives. Consumers are increasingly choosing smartphones with powerful cameras and high-quality display panels, making it easy to create and publish rich media content. With more and more people opting to use their smartphone as their main source of information, marketers must work within this environment to reach consumers. Thus, mobile marketing has become an increasingly important part of the digital marketing mix.
2. Video Marketing is the Future
It’s easy to forget about video when discussing digital marketing trends, but the fact remains that it is still one of the most effective forms of digital advertising. While most people are familiar with video from television and video marketing is often associated with digital media, the two are not necessarily synonymous. Video marketing can be used effectively on any platform that allows for video content, such as YouTube, TikTok, and Facebook. However, it’s most effective when deployed on platforms that facilitate rich video content, such as TikTok and Facebook.
3. SEO and Analytics Are Dead
Both Google and Bing have made significant improvements to their algorithms in recent months, meaning that it’s more important than ever to invest time and effort into validating your website’s legitimacy. As a result, many marketers are rethinking their approach to SEO. Instead of focusing on getting their content’s keywords and topics right, which is necessary but by no means sufficient, marketers should think about how to appeal to a wider audience. There are a number of SEO trends that will become even more prevalent in the coming year, so it’s essential that marketers stay on top of the latest SEO trends.
4. Texting and Email Marketing Are Dead
Both texting and email marketing have seen a decline in popularity in recent years, with many marketers now focusing on digital communication solutions such as Facebook, Instagram, and LinkedIn instead. However, advances in technology have made it possible to mix and match these two forms of communication in attractive ways, making it possible to create entirely new categories of marketing.
5. Affiliate Marketing Will Rise Again
Although it’s clear that many businesses are abandoning affiliate marketing, which is generally focused on promoting products and services via third-party links, there are still a number of key trends that will shape the industry in 2019. First and foremost, the affiliate marketing landscape will continue to shift towards a client-first approach. Affiliate programs were created as a way for brands to drive sales and increase brand awareness, but now have evolved into tools that provide business owners with powerful tools to grow their business. While many brands are abandoning affiliate programs in 2019, others are embracing them again, with brands like Adobe and Samsung making vast strides towards a “retention” model.
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Although we’re just a few months into the year, digital marketing trends are already taking shape. Here are seven digital marketing trends you need to pay attention to in 2022.