Blog
Today’s business landscape is changing, and so should your business practices to stay competitive. Read on to learn 5 ways photography and video can boost your business. If you’re reading this, there’s a good chance you already know that today’s digital world demands businesses have multimedia presence. However, have you ever thought about how incorporating video and photography into your business could help? After all, what interests do customers most when looking for information about your company? And how does incorporating those into a plan that fits with your overall branding strategy? Look no further for some answers to these pertinent questions.
What Interests Customers Most?
Whenever you’re marketing, you’re trying to spark interest in your products and services. If you can figure out what interests customers, you can focus your efforts there. Framing your products or services within a story that adds meaning and value can be an excellent way to spark interest in your product. Stories attract attention and can help your business get found by more customers.
Be Unique and Showcase your Products and Services
Trying to appeal to everyone is a waste of time and money. Instead, find a way to target the interests of your specific customers. This can be done through branding and positioning. The more distinctive you are in your branding, the better you’ll stand out in the marketplace. And, by highlighting the benefits of your products and services, you’ll be able to attract your specific customers with ease.
5 Search Engine Marketing Tips
Create a Compelling Brand Story
When it comes to creating a brand story, don’t be too short or too long. A story needs to be engaging enough to hold the attention of potential customers, but not so long that it loses interest. For example, if you sell sports equipment, you can tell a story about how your company helped a young athlete achieve his goal. The story can be about how a particular piece of equipment helped the athlete achieve his dream, or you can tell a longer story about the young athlete’s life.
Create Brand Advocates
It’s important for your business to have advocates. After all, if you’re trying to get people to hear about your products and services, you need to have loyal customers who are willing to spread the word about you. A common mistake business owners make is to try and get customers they think will be satisfied customers, but in reality, these customers may not be brand advocates. By creating slogans and visual advertisements that focus on building brand advocates, you can create a much more effective marketing strategy.
6 Tips for Advertising On Social Media
Provide Helpful Content and Research Shows It’s Worth it
How many times have you browsed social media and thought, “Isn’t there something more I could be doing with my business?” While you can’t be everywhere at once, social media is a great place to publish helpful content. Look for ways to help your customers solve their problems, help them learn something new, or just provide a bit of entertainment.
Conclusion
Any business can benefit from incorporating photography and video into its marketing strategy. Whether it’s for product or service imagery, or for storytelling purposes, this type of marketing can help boost your business. The trick is to not try to do it all at once, or in one shot. Instead, think about how these two mediums can complement each other when it comes to branding and storytelling. Once you’ve figured that out, you’re well on your way to transforming your business marketing.
[…] 5 Ways Photography and Video can Boost Your Business […]