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How to Start and grow an Advertising Agency on Social Media
If you’ve been paying attention to the current wave of digital transformation, you know that traditional media is struggling to keep up. Ads are being squeezed out of every possible medium, from television to mobile and from search to social media. To stay relevant in this fast-paced environment, ad agencies must create content that resonates with existing and potential customers on all platforms. That content can come in many forms, but at its core it needs to be ads. If you’re a seasoned digital marketer looking for your next opportunity, an advertising agency might not be a top priority right now. But if you’re just getting started or want to explore new avenues of growth, consider starting your agency with social media marketing. Here are some ways you could do so:
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Determine your audience first
Before you start creating ads for your agency, you’ll want to determine who your audience is. This will help you nail down your creative direction and ensure that your ads don’t miss the mark. There are a few ways you can do this, but the most effective method is to join relevant communities and talk to your target audience directly. You can use social media to follow relevant communities and set up a profile in order to interact with your target audience. Choose your language carefully, as there are plenty of opportunities to engage with native language audiences through platforms like Facebook and Twitter.
Join the conversation
One great way to engage with your audience on social media is to join the conversation. This is where you come into the picture as an expert and start discussing certain topics related to your agency with your target audience. You can do this through your profile or through replies to other posts. You can also mention your agency in your posts and comments and engage with your target audience as you would in a conversation.
Be visible on social media
Once you’ve joined the conversation, it’s time to start posting. You don’t need to be the most popular person in the world on social media to make an impact — in fact, it could be the complete opposite. By being visible and participating in conversation, you can start building a following and gaining more followers (and more likes and comments) in return. You can take this a step further and create a blog or an email list, as these platforms allow you to promote your posts and interact with your target audience in a more consistent and higher-fidelity way. And don’t worry about the fact that people aren’t always interested in what you have to say — you can set up auto-responders and follow-ups to make sure your target audience is aware of what you have to say, and you can be even more specific if they ask you for advice.
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Get to know your peers
Once you’ve set up your social media accounts, you’ll want to get to know your peers in the digital marketing industry. This is a great way to gain a better understanding of the landscape and meet people who are working in a similar niche to yours. It also provides a great opportunity to network and collaborate with like-minded individuals. You can use your social media to share content that you’ve written and create a blog to answer questions from your peers and the industry as a whole. You can also set up meetups or events around specific topics or problems you’re facing, as well as share resources and learn from others as you go.
Set up a blog or create an email list
If you don’t have the time or desire to set up a social media account or blog, email is a great option. It’s easy to set up and accessible from any device, and it’s free from spam and slow-loading. You can also build an email list through your social media profiles and email subscribers, letting you target specific audiences at the outset. You can create a content calendar to manage your email list, and you can even target your email list with a subscription box service if you want to build a more targeted mailing list. And don’t worry about the fact that people aren’t always interested in what you have to say — you can set up auto-responders and follow-ups to make sure your target audience is aware of what you have to say, and you can be even more specific if they ask you for advice.
Bottom line
If traditional media is struggling to keep up, ads are being squeezed out of every possible medium, from television to mobile and from search to social media. To stay relevant in this fast-paced environment, ad agencies must create content that resonates with existing and potential customers on all platforms. That content can come in many forms, but at its core it needs to be ads. If you’re a seasoned digital marketer looking for your next opportunity, an advertising agency might not be a top priority right now. But if you’re just getting started or want to explore new avenues of growth, consider starting your agency with social media marketing. Here are some ways you could do so: