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How to Get the Most Out of Social Media Ads
Social media has been a great way for businesses to connect with their target audience from the comfort of their own homes. But just because you can now be yourself on social media does not mean you should. To get the most out of your advertising on these platforms, you need to plan ahead and think about how exactly you want your message to appear. Here are some guidelines that will help you get the most out of your social media ads: 1. Choose the Right Social Media Platforms Social media is a vast place filled with different personalities, ideas, and opinions. Depending on what demographic your target market falls into, there may be more than one social network they’d enjoy using. If you have a specific brand or product in mind that they would love to share, choose the right social media channels for that purpose. It’s also important to remember that not all social media platforms are created equal in terms of reach and engagement potential. Check out our blog post on 5 Types of Social Media Platforms That Can Hit or miss With Your Ads for more information on each one of these social platforms.
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Compared to other social platforms, Instagram has been relatively unexplored by marketing companies. However, that could soon change. The popularity of instagrammable products such as Iphone XS, Apple Watches, and even makeup is piquing interest in the platform. With beauty products being a natural fit for the platform, you’d be surprised how many people are interested in your products! With over 200 million active users, Instagram is a great place to promote your products if you want to target a younger audience.
Facebook is another social media platform with a large presence among teens and young adults. Facebook is a powerful tool for marketing, particularly when you’re targeting different age groups. Why? Like Instagram, Facebook is more focused on the younger audience, making it a great option for advertising. The downside? It’s more expensive to advertise on Facebook than on other social platforms.
Similar to Facebook, Twitter is another social media platform with a younger audience. However, unlike Facebook, Twitter is more focused on news and current events. It’s a great platform for generating followers and engaging with them through Retweeting, Retweeting bots, and Retweeting contests. The downside? You need to be very careful on how you choose which hashtags to use on Twitter. A lot of people use the same hashtags for different things, making it hard for your followers to distinguish between you and your brand.
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Pinterest is a visual-first social media platform with a following ofmillions. While it’s been in existence for longer than most social platforms, it’s also seen relatively little exploitation by marketers. That could all change, however, with the launch of the Apple Watch. This high-tech device is expected to be pocketable, making it a perfect fit for the online pinning community. Pinterest is also one of the few social platforms where you can set up a business account, meaning it’s a great place to advertise your products if you’re running a business.
Google+
Google+ is Google’s answer to Facebook and Twitter, with a few small differences. First, Google+ is a purely social network, not just a social media platform. Second, unlike other social platforms, you can create Google+ pages and even apps. What’s more, Google+ pages and apps can be imported into Google’s search engine, making your brand front page news. The downside? Google+ is a bit harder for brands to truly take advantage of. Most of your efforts need to be spent on building a relationship with Google, not just on promoting your products.
Snapchat
Snapchat has become a household name over the past few years, largely due to its ephemeral nature — meaning it lasts only a matter of seconds instead of the longer lifecycle of other social media channels. What’s more, it only shows up in the camera feed for 24 hours, making it super convenient to send short messages to friends and Family members. As far as social platforms go, it’s one of the more niche ones with a relatively small audience. That said, it makes for a great short-term platform for marketing if you want to build a relationship with your target audience quickly.
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Other Social Media Platforms
There are a ton of other social media platforms out there, and to be honest, we’re not sure which ones we should be including in our Social Media Marketing Guide. We’ve broken it down by device type so you can decide which platform is best for you: Facebook for Mobile: We recommend Facebook for mobile because it’s the most accessible social network for a smaller audience. It also has a mobile app that your audience can use on their phone to share content, messages, and make friends. Facebook for PC: We recommend Facebook for PC because it’s the most robust social platform on the web. It not only has forums, communities, and pages, but it also allows you to create your very own news organization, which we find particularly useful for businesses. Twitter for Desktop: We recommend Twitter for desktop because it’s super reliable and has evolved into a great news source in its own right. It’s also used by celebrities and other public figures, making it a popular choice for social media marketing. Google Plus for Android: We recommend Google Plus for Android because it’s an extension of Google’s search engine, making it a great news source in its own right. Google Plus for iOS: We recommend Google Plus for iOS because it’s an extension of Google’s search engine, making it a great news source in its own right.
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Bottom Line
As you can see, there are plenty of different social platforms to choose from, and depending on what you want to do with your social media ads, there is a platform for everyone. Of course, you need to find the right platform for your brand, product, or service. Then, you need to choose the right hashtags and keywords to drive more people to your page. What’s important is that you get creative with your message, using relevant images and using media formats that will reach your target audience. Remember, the more people that see your content, the more you can market to.