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Just as traditional advertising is changing, so are the ways companies advertise. The rise of social media has completely changed how we communicate with brands and the avenues available to promote their products and services. Companies that want to stay ahead of the curve need to understand what is working and what isn’t, as well as how they can improve their marketing strategies and use new digital tools to reach their target audience. Have you heard of ‘six figure’ brand awareness? If not, you’re probably living under a rock. But that doesn’t mean you can’t take advantage of these opportunities; even if your company has only just discovered it! The term refers to an advertising spend which generates a six-figure return on investment for the advertiser. This article explains exactly what social media advertising is, its potential ROI, and 5 ways you can master it so you get noticed for whom you really are!
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What is Social Media Advertising?
Allan Brandt first popularized the term “influencer marketing” in 2015. The concept is similar to traditional marketing in that brands try to get as many people as possible to participate in the marketing campaign. However, in this case, the participants are “influencers,” or those with large and engaged social media communities.
Potential ROI of Social Media Ads
According to a study, brands who use real-time social media ads see a boost in brand awareness of between 5 and 10 percentage points. That increase can range from a low of 0 for brands who see no increase at all to a high of 20 for brands who see an increase of 50%. If you’re not seeing the boost you expected, it’s possible your strategy wasn’t right. To boost your social media campaign, try changing your meta-urnal and adjusting your ads to resonate better with your target audience.
5 Ways to Master Social Media Advertising
1. Know your audience. You can’t just throw up any old ad and expect it to get noticed. You have to tailor your social media messages to the right audience. For example, if you sell computers, you’ll want to target your audience on social media platforms with similar audiences as yourself. In turn, you’ll get more likes, comments, and shares for your posts—which will make you appear more trustworthy and increase brand awareness. 2. Pay attention to the details. While it’s good to wing it when it comes to social media, you don’t want to go overboard. There are a few things you need to keep in mind when you’re creating and managing your social media campaigns. For example, brand safety is one thing you don’t want to ignored. You want to make sure your brand isn’t doing any dangerous things, but is instead just being itself. 3. Don’t put all your eggs in one basket. While you’re trying to attract new customers by putting up posts on social media, it would be wise to take a careful look at your follower count. While you want to keep growing your social media following, you also don’t want to become too attached to a small number of followers. If you start relying on a few hundred followers to get your social media campaign off the ground, you’ll end up with a much smaller audience in the long run. 4. Don’t forget about SEO. Search engine optimization is important for any business—no matter what industry you’re in. If you don’t have a strategy in place, you could be wasting your time and money on social media. With millions of people using social media platforms, there’s a good chance your target audience is already searching for your brand or products. It’s likely that, if your posts are visible in the top search results, the results page, and the social feeds, you’re doing more good than harm.
Why is social media advertising so important?
Social media is an incredible way to engage your audience and get them to become your customers. It may seem like an odd thing to promote, but the more people you engage with, the more you can grow your business. For example, you could have a following of 100 people and be posting updates about your product or service every day. But if you only engage with those people for a month, you’ll have a much harder time growing your business than if you engage with people on a daily basis.
Knowing your Audience is Key on Social Media
In order to get the most out of social media, you’ll want to know who your audience is. This will help you create more engaging content and make better use of the tools at your disposal. A few different techniques are: ethnography – in which you try out new strategies and see what works and what doesn’t. – in which you try out new strategies and see what works and what doesn’t. click-through rate (CTR) – the percentage of time your audience clicks on your ads compared to the time it takes them to complete the action you want them to take. – the percentage of time your audience clicks on your ads compared to the time it takes them to complete the action you want them to take. response rate – how often your posts are actually seen and acted on.
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Conclusion
Social media advertising can provide a great way for businesses to get their products and services out in front of an audience. There are many opportunities for brands to gain from this, from increasing their brand awareness to landing brand-new customers. The key with social media is to know who your audience is and how to get their attention. Whether it be on your channel or in a conversation, make sure you know who you are talking to and what they are interested in.
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